• Submitting website to search engines; Yahoo, MSN, Google.
• Optimisation of home page ( image alt tags, meta tags and optimised content for search engine purposes, sitemap, website verified with google)
• 2 Keywords targeted
• 3 hours sourcing inbound links
• One Website Ranking and Linking Report before Website Optimisation and 3months after to see impact your website optimisation has had on search engines.
• Increased website position
• Increased website traffic

Website marketing in a Recession

During a recession income is down, you need to cut costs.  You reduce your casual workforce and you consider reducing your marketing.  We believe that this is a critical mistake, marketing is exactly what you need to maintain in a recession - to continue to excite and entice the market to buy from you.  An SEO campaign is far cheaper in the long term that PPC  (pay per click) advertising.  If you are paying $900 per month for AdWords, and thousands per year to the Yellow Pages and your website can only be found in paid sponsor ship results there is no way to reduce expenditure and maintain rankings.  SEO will improve your website to list in rankings naturally, there is no payment each click and results can last for months even years depending on competition.

Case Example 1: Client A had a 20k budget in print advertising and printed telephone directory listings.  We developed his website, SEO'd for search terms, refined his local search terms and he saw an explosion in his quote requests and followup calls that converted into bookings.  This is because his customers found his website because it was the most relevant to what they were searching for.  Client A no longer has a 20K budget for print and directory listings, it is $1500 per annum.  That is a saving per annum of $18500!  His SEO campaign is $699 every three months to maintain his rankings...that's $2796 per year.
A total saving of $15704 per annum AND an increase in business!  It more than paid for the SEO costs!

Case Example 2: Client B has a small retail business, her products sell well but she cannot be found in search engines and must pay for listings.  We redesigned her website and initiated a once off SEO campaign for her products that has some level of competition.  Her daily PPC budget was $10, that often ran out in half a day and gave no sales.  In two weeks her website had been re-indexed and she was on the first page of google in organic listings because her website was rich with relevant content to her products.  She paid $799 for a once off SEO campaign 16 months ago and no longer needs PPC advertising. 
Let's do the math: PPC $10 per day, $300 per month, $3600 per annum over 16 Months is $4800.  So she would have paid over the past 16 months $4800 in PPC.   However her outlay was $799 16 months ago... a saving of $4001 and she is still in the top ten search results!

SEO for a leap ahead of the competition

It's not hard to develop a small business website, it is a fantastic way to get your business out to the widest possible market. Unfortunately most people just stop there. For a website to begin receiving visitors, and potential customers, there are many ways to deliver results including building quality, content relevant back links to your website. Search Engine Optimisation is another concept for which big business pays big money - and employ people full time to undertake, to ensure their websites are performing well in search engines. You could just buy advertising on many of the major search engines and be on the first page - if you have the budget. Or you could fine tune and optimise your site to say "...hey I'm over here!!"

Our Results

Many clients have discovered that with SEO their rankings have increased and so to have their sales.  They also find that they can reduce spending in their PPC campaigns as they are now listed organically in natural results rather than 'sponsored ads'.  This saves you money now and tomorrow.  One approach for small business when considering their SEO is to convert their most performing PPC AdWords terms into organic results.  An average monthly campaign of PPC can be $1500.  You could SEO your website, improve the natural listings for $799 and the results can last 6 months.  The saving can be thousands.

What it involves

• Analysis of your target and website market
• Analysis of your current search terms most relevant to your website
• Analysis and research into your competitors most relevant search terms
• Analysis of most searched terms compared to your target
• Definition of search terms for the SEO Campaign
• Analyse you current listings on existing terms and Campaign terms
• Update website, build links and test against your competitors
• Allow search engines to re-index or "cache" your website - this means that they find the changes and index your page
• Make final changes, analyse and rank the SEO results and provide a report.

Having a fantastic website means nothing if no one can find you

So you have a website and cant be found on the search engines? We offer a search engine optimisation service on a budget for small business. We can assist you to define the most relevant content for your market, analyze your competitors, define the search terms and ensure these are built into your content and page structure. The most important page of your site is commonly the index or home page, however you should consider optimising every page of your site and every category of your products.

Ethical Organic SEO

This does not mean that we have free range, chemical free designers with fair employment conditions optimising your site! While this is somewhat true, what Ethical Organic SEO means is that we do not submit websites to link farms or use spam tactics to trick a search engine to achieve results, those methods usually lead to your site being blacklisted. We build the site to receive the optimal results in search engine placement - above your competitors. We encourage you to read up on SEO, there are as many experts and opinions, however one thing is true. All websites are at the whim of the search engine algorithm - what constitutes a high ranking site changes often, so plan to update your site regularly and SEO every six months.. Algorithms always change so steer clear of any company boasting to give guarantees about top #1 rankings, there is no guarantee.

SEO should be an ongoing approach to every website

Keeping your website up to data and offering unique content is very important, so to is regular SEO as part of a long term campaign. SEO principles should be part of every website and regularly updated and maintained over time.

Call us to discuss your website SEO needs on
03 9017 0682 or place your order online

Quality Control

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