Your website home page is the gateway to your products and services. It should speak quickly and positively to your intended audience and direct them to points of interest.

If website visitors are not impressed or intrigued by your home page they are likely to go elsewhere. Remember, you only have a few seconds to make a positive impression.

Provide concise, directed navigation options
Don't bombard visitors with offers, products, specials etc. Entice users with a tailored home page that displays selected offers and provides limited but relevant options.

Have opening text
Make sure you have some textual content on your home page so visitors have something to read while they're waiting for the rest of the page to load. Don't welcome them to your site - it's considered irrelevant and time wasting.

Make sure your home page loads quickly
No one wants to wait for a website to load. If it takes too long, visitors will give up and go elsewhere - they're pretty unforgiving. Make sure your home page loads quickly with limited, optimized images and concise text.

Don't advertise and link to your partners
While you might have some worthy strategic partners which add value to your business, don't link to them from your home page. It's hard enough getting users to your site without sending them away on first viewing.

Keep your home page updated
Your website is a reflection of your business. As a result, outdated information reflects poorly on the credibility of your group. Keeping a website up to date can be a chore, but it is necessary if you are going to maximize the impact and success of your website.